Born from the simple appreciation of style. Made to keep you company.
A collection for the community – for family, friends, the team and customers alike.
Our vision is to create the perfect daily companion that can elevate any outfit and one you can depend on. Affordable, timeless yet functional – we believe there’s a bag for every style and personality.
Our designs are timeless and practical, combining clean, minimalist aesthetics with versatility that just makes sense.
A note from our Founder.
Winnie & Co. was born from a simple appreciation of style, functionality, and the connections we form through fashion.
After over a decade in the Australian wholesale fashion industry, I’ve come to truly understand what people look for in pieces they carry with them every day— something that is tailored to their preferences, their habits, and the little things that make a product truly feel like their own.
Winnie & Co. was created with a focus on quality and versatility, setting the intention to not only look good but also make sense in the rhythm of daily life. Every piece carries a quiet confidence, distinctive designs that speak to it’s character; refined in form, yet oh so easy to embrace. We believe a bag is more than an accessory - it reflects your style, supports your routine, and becomes a part of your story.
As for our story, every bag in our first launch collection is named after someone in our team, a little nod to the community at the heart of this brand. That’s what this brand is built on: connection and style that feels like you.
Created for everyday moments, our mission is to always be accessible, approachable and introduce you to your new bestie.
Made to keep you company.
